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The givenchy brand was born in France in 1952. It was named after its founder and first chief designer, Hubert DE Givenchy. For decades, the brand has maintained an "elegant style," in the fashion industry has become almost synonymous with "elegant." Givenchy himself is known as the "gentleman of fashion" for his elegant and clean appearance. Until July 11, 1995, when givenchy announced his retirement after his final haute couture show. Givenchy's display was unprecedented and memorable. "Fashion, simplicity, femininity" -- the essence of the brand's style over the years is revisited in his lively and elegant female persona.GIVENCHY is French, pronounced gee-von-she. Chinese mainland translated givenchy, Taiwan, Hong Kong and other places translated "ji wangxi".Throughout the '90s, the Givenchy brand (makeup/skin care/fashion) struggled with embarrassment. Until the creative director of make-up Nicolas Degennes, with the color concept of "no rules and no restrictions", combined with the color light technology to break through the taboos and give the brand a bright and dazzling new life, 4G mark became the modern representative again. At the same time, under the research and development of Givenchy Spa, which mainly serves the top beauty centers of luxury hotels, skin care series began to take the route of high-tech medical beauty, and gained the attention of the industry again.